The WUNDER-BAUM® was invented in 1952 and has been produced in huge quantities ever since. Under normal circumstances, the tree-shaped air-freshener is a lonely fellow. He prefers to lead a solitary life, enjoying the panoramic view from its natural habitat – the rear-view mirror.

However, some of the little trees are members of a secret organization. They gather once a year to hold their annual meeting, called WUNDER-FOREST®. In 2014, they attended the Gatebil festival in Rudskogen, Norway. If you looked closely, you might have noticed that the trees held small-group workshops in various vehicles around the track, dangling from the rear-view mirrors of various cars.

We caught a few of them in Erlend Skulstads’ Audi 100 Avant…

… and we even had the chance to catch a glimpse of their annual general meeting, held on neutral terrain in a totally in-suspicious looking Cadillac from Sweden.

Gotta have some room to breathe in such meetings, don’t you agree? 😉

Eavesdropping on the conversation revealed, that the Gatebil Festival inspired them to create a new scent for future WUNDER-BAUM® applications…

Why? #BecauseGatebil